The Unmissable Jersey
Synopsis
Ausgangslage:
Today, a football jersey isn’t just sportswear. It’s culture. It’s fashion. It’s a statement of belonging. In the streets, you wear it for the world to see. Yet the names carried on those jerseys, have too often not reflected the full breadth of the game today. For the UEFA Women’s EURO 2025, adidas decided to celebrate women’s football on its own terms, celebrating the players and giving them visibility and recognition they deserve.
Lösung:adidas created a living monumental jersey that elevates the names of female players, long missing from the culture, making them impossible to ignore.
Resultat:Between July 2nd and July 27th, more than 1.6 million people witnessed "The Unmissable Jersey" in Zürich HB Main Hall while the installation was live.
